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Bachelor of Science in Business/Communications
Version 023
Program Description
The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course. Special emphasis is placed on critical business threads throughout the program, which include: globalization, innovation, ethics, technology, diversity, and ebusiness.
The Bachelor of Science in Business in Communication (BSB/C) degree program is designed to develop the knowledge and skills for effective communication within the business environment. The communications specialization focuses on the development of professional competencies and values in such areas as public relations, communications theory, communication law and ethics, mass communication, media and advertising, and electronic publishing.
This undergraduate degree program has a 60 credit Required Course of Study: 39 credits are allocated to the Bachelor of Science in Business foundation and 21 credits are allocated to the Business Communications major. Select courses have prerequisite requirements. In addition to the Required Course of Study, students must satisfy General Education and Elective requirements to meet the 120 semester-credit minimums required for completion of the degree.
The University's degree program enables students to critically and collaboratively analyze issues by actively learning and questioning. The student will work both individually and in teams to complete detailed assignments that cover the objectives of the course. The course room, whether face to face or through an online learning modality, encourages students to address business issues that mimic the everyday workplace experience.
| Course # | Course Title | Credits | Prerequisite(s) | |
| GEN/300 | Skills for Professional Development | 3 | --- |
| MGT/330 | Management: Theory, Practice, Applications | 3 | GEN/300 |
| MGT/344 | Organizational Behavior and Ethical Responsibility | 3 | GEN/300 |
| MGT/350 | Critical Thinking: Strategies in Decision Making** | 3 | GEN/300, Critical Thinking Proficiency |
| RES/341 | Research and Evaluation I | 3 | GEN/300, Math Proficiency |
| RES/342 | Research and Evaluation II | 3 | GEN/300, RES/341, Math Proficiency |
| CIS/319* | Computers and Information Processing | 3 | GEN/300 |
| ACC/300 | Principles of Accounting | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350 |
| BUS/415 | Business Law | 3 | GEN/300 |
| FIN/370 | Finance for Business | 3 | ALL Proficiencies, GEN/300, MGT/330, MGT 344, MGT 350, ACC 300 |
| MKT/421 | Marketing | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350, FIN 370 |
| ECO/365 | Principles of Microeconomics | 3 | Math Proficiencies, GEN 300 |
| BUS/475 | Integrated Business Topics | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350, RES 341, RES 342, CIS 319, ACC 300, BUS 415, FIN 370, MKT 421, ECO 365 |
| MKT/438 | Public Relations | 3 | ALL Proficiencies, GEN/300, MGT 330, MGT 344, MGT 350, BUS 475 |
| COM/310 | Communication Theories and Practice | 3 | All Proficiencies, GEN/300, MGT 330, MGT 344, MGT 350 |
| BCOM/405 | Communication Law and Ethics | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350, COM 310 |
| COM/340 | Mass Communication | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350, COM 310 |
| BCOM/426 | Advertising and Media Communications | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350, COM 310 |
| VCT/320 | Electronic Publishing | 3 | All Proficiencies, GEN 300, MGT 330, MGT 344, MGT 350, COM 310 |
| BCOM/457 | Applications in Business Communications | 3 | All of the above courses |
| Total Credits | 60 | |
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